Disney and Vegas top keyword searches but trail "transportation"

Intelligence provider AdGooroo names Disney and Las Vegas as accounting for the top two travel-related searches but the overall most popular travel topic was not destinations. Instead, it was transportation where airlines, trains and auto rentals represented about one third of all searches.

Hotels were second at 23.1%,"suggesting Americans may already have a good idea where they are going this summer but need to find out how they will get there and where they will stay," the site says.

In an analysis of nearly 1,000 travel-related keywords searched an estimated 2.4 billion times on Google during January and February 2012, AdGooroo found Disney accounted for 7.3% of all travel-related searches followed by Las Vegas at 6.3%.

They were trailed by Florida, the Caribbean, Mexico and Hawaii.