The Travel Professor
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Monday, April 25, 2011

Lifetime TV Network to focus on value of using a travel agent

The American Society of Travel Agents (ASTA) has partnered with Lifetime Television’s “The Balancing Act” to show the value of working with a professional travel agent.Beginning this summer, the segments, titled “Travel with Confidence: Tips & Advice on Planning Your Next Vacation,” will spotlight travel and provide insight from an ASTA travel agent.

“We will be able to show millions of viewers across America how a travel agent can work with a client to plan an entire trip to meet their budget and make their travel dreams come true,” said ASTA President and Chairman Chris Russo.

The first segment, to air in late May, will focus on how travel agents save time and money, while ensuring that clients have an advocate working on their behalf in the event something goes wrong, such as a natural disaster or political unrest.

I’ll keep you posted on the TV schedules.