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The Travel Professor
Join me on a journey across the broad spectrum of interesting travel topics. We’ll discuss destinations domestic and abroad, some familiar and some off the beaten path. We take a look at suppliers like cruise lines, air carriers and tour operators and find their bargains and special offerings. Got questions? Email thetravelprofessor@gmail.com.

Friday, April 13, 2012

Survey uncovers preferred travel brands

Brands count to U.S. travelers. Companies like Southwest, Alaska/Horizon Airlines, Enterprise Rent-A-Car, Kayak.com and Royal Caribbean Cruises prove they are the preferred choice, according to the 2012 Harris Poll EquiTrend (EQ) study.

The EQ is a major brand equity study released annually by Harris Interactive, a leading market research firm.

Are you a brand loyal shopper?

Steve Call
"The Travel Professor"

Steve Call gets paid to tell people where to go as the director of the Travel, Tourism and Hotel Management associate degree program at Ohio University-Ironton. Professionally, he's a certified travel consultant and accredited cruise counselor and holds two college degrees. He has visited all the continents with the exception of Australia and Antarctica.

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Friday, April 13, 2012

Survey uncovers preferred travel brands

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