The Travel Professor
Join me on a journey across the broad spectrum of interesting travel topics. We’ll discuss destinations domestic and abroad, some familiar and some off the beaten path. We take a look at suppliers like cruise lines, air carriers and tour operators and find their bargains and special offerings. Got questions? Email

Friday, April 13, 2012

Survey uncovers preferred travel brands

Brands count to U.S. travelers. Companies like Southwest, Alaska/Horizon Airlines, Enterprise Rent-A-Car, and Royal Caribbean Cruises prove they are the preferred choice, according to the 2012 Harris Poll EquiTrend (EQ) study.

The EQ is a major brand equity study released annually by Harris Interactive, a leading market research firm.

Are you a brand loyal shopper?