New airfare ad rules

Have you heard about the new DOT price advertising regulations? 

The Department of Transportation has created a new federal regulation which goes into effect this week that all airline and travel package prices will include the total price including all airline and government related taxes and fuel surcharges.

Optional fees such as baggage fees, meals and entertainment are not included in the fare as they are at the discretion of the traveler.

Consumers should be aware that fares have not increased; they simply reflect a difference in how pricing is displayed.

The new full fare advertising is meant to better assist consumers with comparison shopping.

I agree. This removes all the adds on that many people miss.