"Purse-onality" a new travel term

Here’s another new travel marketing term-“purse-onality”. Care to guess which market segment this is aimed at?

If you guessed “Boomer” women then you’re right on the mark. According to recent data "Boomer" women are computer savvy, complex and not only do they own 75% of the nation’s wealth they purchase 80% of luxury travel!

I have not seen the percentage of overall total travel purchased by women but I’d be willing to bet that it’s also pretty close to 80%.

Admit it guys they tell us where & when to go. We then go to the travel agency and pay for it. Of course we do it with smiles on our faces. We may grumble but we'll still get dressed up for dinner on our cruise vacation.

Happy travels!