The Travel Professor
Join me on a journey across the broad spectrum of interesting travel topics. We’ll discuss destinations domestic and abroad, some familiar and some off the beaten path. We take a look at suppliers like cruise lines, air carriers and tour operators and find their bargains and special offerings. Got questions? Email

Friday, July 31, 2009

"Purse-onality" a new travel term

Here’s another new travel marketing term-“purse-onality”. Care to guess which market segment this is aimed at?

If you guessed “Boomer” women then you’re right on the mark. According to recent data "Boomer" women are computer savvy, complex and not only do they own 75% of the nation’s wealth they purchase 80% of luxury travel!

I have not seen the percentage of overall total travel purchased by women but I’d be willing to bet that it’s also pretty close to 80%.

Admit it guys they tell us where & when to go. We then go to the travel agency and pay for it. Of course we do it with smiles on our faces. We may grumble but we'll still get dressed up for dinner on our cruise vacation.

Happy travels!